Hassan Hajjaj (born in Larache, Morocco in1961) is a Moroccan contemporary artist who lives and works between London, UK and Marrakesh, Morocco. Aside from mixing elements of both Moroccan and pop culture references together in his art, Hajjaj is also known for subverting the Western viewer’s expectations as he deconstructs the “tourist gaze that fetishizes veiled women” and instead situates them in a purposefully jumbled, animated light. By refashioning the Westernized view of Orientalism, Hajjaj states that he wanted to illustrate the multidimensional facets of Moroccan society in his photograph. Similarly, Femmes du Maroc, a popular magazine for women in Morocco, held the first fashion event to showcase Moroccan wear in 1996. Journalist Aïcha Zaïmi Sakhri has commented on the now-popularized event, Caftan, by stating that its purpose was to show women that the caftan is not just a part of cultural wear, but a garment that could be worn in a fun, fashionable and modern sense. Much like the magazine’s attempts to modernize Moroccan women fashion, Hajjaj’s colorful photograph of the veiled, playful women atop their motorbikes contrasts the audience’s perceptions of Moroccan women to show the “tension between assumption… and reality”. Hajjaj's style is easily recognizable and combines “elements of high fashion with trashy pop culture”. He is known to mix luxury brands with obvious fakes and usually frames his photography with repeated motifs consisting of tin cans. Hajjaj's stylings combine camouflage, polka-dot, or animal prints with traditional fabrics from the souk. His photos "bring a sense of play that melds Moroccan heritage with a patchwork hip-hop swagger Source: Wikipedia